Storytelling · Hotels
Social media for luxury hotels in Florence and Tuscany
A luxury hotel in Florence competes with the city itself: guests come for the Duomo, the Uffizi, the hills. The hotel's social profile has to show why, of all places, this is the right home from which to live Florence.
We tell what makes the hotel unique: rooms with a view, the restaurant, the bar, the people who welcome, the rituals a guest takes home. In Italian and in your guests' languages.
The restaurant and bar, told by people who cook
Food is often the least told part, yet it is what brings guests back and attracts those not staying. Syntonia was born as a house of private chefs: we know how to photograph a dish, what to ask the kitchen, how to describe a menu without rhetoric.
We produce content for the restaurant, bar, breakfasts and private events, coordinating with the chef and the restaurant manager.

Social media management and advertising
We manage your profiles with an editorial plan, publishing, community management and readable regular reports. We plan Meta and Google campaigns for stays, packages, the restaurant and events, with measurable goals.
We work discreetly, on the hotel's schedule, without disturbing guests and respecting their privacy.

What we can do for you
Services that can be combined:
- Social media management: editorial plan, publishing, community, reporting
- Photo and video: on-site production
- Brand storytelling: narrative identity and multilingual copy
- Advertising: Meta and Google campaigns
- Languages: Italian, English, French, Spanish, Russian, Portuguese
Frequently asked questions
Do you only work with hotels in Florence?
We work with hotels in Florence and across Tuscany, and for dedicated projects in the rest of Italy.
Do you also handle the hotel's restaurant?
Yes, it is one of our strengths: we produce content for the restaurant, bar and events.
Can we hire you only for photo and video production?
Yes, separately from social media management too.
Do you write content in several languages?
Yes: Italian, English, French, Spanish, Russian and Portuguese.
How much does hotel social media management cost?
Every project has a tailored quote, based on channels, frequency, production and advertising.
Let's talk about your hotel
Tell us about the hotel and your guests: we propose a tailored plan.
Request a meeting